Legal

Privacy Policy

Last updated: May 2026

1. Data We Collect

We collect information you provide directly: name, email address, shipping address, and payment details when you place an order. We also collect browsing data via cookies and analytics tools to improve your experience.

2. How We Use Your Data

Your data is used to process and fulfill orders, send order confirmations and shipping updates, respond to your inquiries, and — with your consent — send you information about new products and exclusive drops. We do not sell your data to third parties.

3. Data Sharing

We share your data only with trusted partners necessary to operate our services: payment processors (Stripe), shipping carriers, and our e-commerce infrastructure. All partners comply with applicable data protection laws.

4. Cookies

We use essential cookies (required for the site to function), analytics cookies, and marketing cookies. You can manage your cookie preferences at any time through your browser settings.

5. Your Rights (GDPR)

If you are located in the European Union, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us at privacy@fitalitywear.com.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order data is kept for 7 years for accounting purposes.

7. Security

We implement industry-standard security measures including SSL encryption, secure payment processing via Stripe, and access controls on all systems storing personal data.

8. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with an updated date.

9. Contact

For any privacy-related questions, contact us at privacy@fitalitywear.com.